The proper and correct latin phrase is ” Caveat emptor, quia ignorare non debuit quod jus alienum emit” or translated to english – (“Let a purchaser beware, for he ought not to be ignorant of the nature of the property which he is buying from another party.”)
Funny thing just happened I digressed back to my 5th period high school latin and french class with Mrs Sheetz. I know, I hear the laughing and snickering comments about the plumber taking french and latin.
All jokes aside, I took 5 years from 8th grade to my senior year. It did pay off for me when I was on active duty in the Marine Corps. But that’s another topic of discussion for another time.
HUM…I hear the crickets on this topic. So, let me ‘xplain Lucy. This has alot to do with our society today that moves at the speed of the internet. You know let me “Google it” or “Youtube it”. I mean come on “it’s just a stupid valve. How hard can it be to fix? For CRIPES’ SAKE!!”
Or so it goes. That’s where the modern day concept of “Price Shopping” stems from. So, here is the $64,000.00 question: “ Who Benefits?“
Everyone wants to know… “what’s your best (lowest price)?”
Why, you might ask? Well, allow me to explain this to everyone from homeowner to professional plumber. Nowadays it seems like every day, we in the professions of plumbing, heating, air conditioning and electrical contracting are hit with this buzzword non-stop.
What does it mean?
Good question, because I certainly don’t know the exact answer, but I think I have a pretty good clue. I am assuming everyone wants an estimate with the best (lowest) price and there is the deal!
Allow me to explain the false sense of security with this practice. No two businesses are the same! Let me repeat that again,“NO TWO BUSINESSES ARE THE SAME!”
Lets continue…The model that a business operates with is tied to 4 basic functions: labor, material, overhead and profit. The concept is a basic accounting principle that goes back over 100 years yet it governs every business from Google to the handyman. So as a business grows so does its expenses which affects the price a business charges to provide a good or service. I realize this a very basic over view but it does show how all businesses function and that will never change. The laws of accounting can’t be made to show something that is not there.
Look at the value they deliver for what they provide!
So the next time you look for a plumbing or HVAC professional to provide a service to you don’t look at the price they are charging, but rather look at the value they deliver for what they provide. In the end price shopping has no benefits to anyone. Remember this little saying ” The quality of a job is not important when the price is cheap.”
So, “CAVEAT EMPTOR”. If need help just give us a call (610) 376-6001. We are not trying to sell you anything